Artemis Curated didn’t start as a business plan or a branding exercise. It started as two women, navigating the whirlwind of life after 35, looking for answers—and realising we weren’t alone in needing them.
Like many women, we hit our 40s and started noticing the shifts—some subtle, some louder. Sleepless nights, low mood, plummeting energy, brain fog, a libido in hiding. And the most frustrating part? Not knowing what was going on. It turned out to be perimenopause… but nobody had warned us just how all-consuming it could feel.
So we did what most women do—we googled, we talked, we asked for recommendations, we bought bottles. And quickly found ourselves overwhelmed by choice, underwhelmed by quality, and wondering who these products were even made for. Nothing felt like it truly spoke to us—busy women over 35 who wanted real support, not gimmicks in glittery pink packaging.
We’re Miranda and Olivia. Friends for over 14 years, we first met while pregnant with our first children. We’ve grown through motherhood, divorce, career pivots, and all the messy, beautiful chaos that comes with being a woman in midlife. Artemis Curated was born from that experience—and from a shared realisation that if we were struggling to find supplements we could genuinely trust, other women probably were too.
So, we created the range we were looking for.
Miranda brought her years of personal research (and her newly earned qualification as an Advanced Dietary Supplements Advisor), while Olivia applied her brand expertise and design instinct. We partnered with a leading UK-based manufacturer—yes, we even visited the production line—and worked with a nutritionist and Ayurvedic-trained practitioner to ensure our products are as effective as they are elegant.
No more guessing. No more cluttered cupboards full of half-used bottles. Just a curated collection of supplements crafted specifically for women aged 35+, made with ingredients that earn their place and formulas that support sleep, hormone balance, libido, and skin health—naturally.
We didn’t want to churn out yet another ‘multi’ or create endless options that confuse people further. We wanted to simplify. To offer a small but mighty range of products that genuinely support women through some of the most significant hormonal and emotional transitions of their lives. And we wanted every ingredient to earn its place. We kept asking ourselves: “Would we recommend this to our best friend?” And if the answer wasn’t an immediate “yes”, it didn’t make the cut.
We’re not here to “fix” you. You’re not broken. But if you’re feeling out of balance, worn down or not quite yourself—we’re here to help you feel strong, radiant, and in control again.
This is the brand we needed, but couldn’t find. We hope it’s exactly what you’ve been looking for too.
